Tobacco Advertising Is Illegal but Alcohol Is Not. Is This...

COMM 3P14 – Media Industries Tobacco Advertising is Illegal, but Advertising for Alcohol is not, Is This Hypocritical? Rebecca Stewart 4574927 Russell Johnston Seminar 3 November 11, 2012 Advertisements are a vital part of any company’s marketing strategy, and are used to inform or persuade an audience about a certain product or service. In fact, North American companies are among the world’s highest advertisers (Boone et al., 2010, 502). Today, an average consumer is exposed to hundreds of advertisements every day. It is when these companies attempt to promote a dangerous product that restrictions must be, and have been put in place. For several years, Canada’s regulations on tobacco advertisements have become stricter, while†¦show more content†¦Marketers should make responsible decisions, and not just focus on generating profits, because it is legal. â€Å"Ads should address audiences not just as consumers who care about material interests but as citizens who care about social virtues and the public good† (Hove, 2009, 35). The idea of advertising alcoholic beverages is unethical. While there are mild restrictions in Canada rega rding alcohol promotions, there is a demand for more. Some provinces run ads that promote responsible drinking, or the dangers of drinking and driving in an attempt to shed light on alcohol abuse (Boone, 2010, 525). However, these attempts do not cancel out the multitude of beer and liquor advertisements in today’s media. Some alcohol advertisements include the ideology that drinking a certain brand of beer will influence their social class, or improve their quality of life in some way. This is extremely controversial. An article from the South African Journal of Psychology notes, â€Å"there are no laws against [alcohol] advertisements; however, responsible corporate and professional action, would prevent the use of these advertisements from a social and moral standpoint† (Dubihela amp; Dubihela, 2011, 209). Clearly, an ethical dilemma is present. The Canadian Radio-television and Telecommunications Commission is one organization that has viewed alcohol advertisements critically. Since 1968 they have required broadcasters to report the number of alcohol relatedShow MoreRelatedDrugs Should Be Legalized?1934 Words   |  8 Pagesusers† (Taylor, 5). Each drug has a unique and specific chemical composition; this chemical composition is what is banned by the government. If the compound is slightly changed by adding another molecule, the new drug is very similar to the original and it is not illegal. These new drugs, since most of them are created by amateur chemists who are not testing these drugs properly, can be more harmful than the current illegal drugs. Professor Taylor argues that prohibition has caused an increase inRead MoreImportance of Surrogate Advertising in Creating Brand Identity for Liquor Industry(Final)14020 Words   |  57 Pagesstudy of the advertising strategy used in liquor industry which makes the need of surrogate advertising exemplary, as the only way of advertising for liquor industry and also to know the effectiveness of surrogate advertising in influencing customer perception towards the products offered by the company In the present research, in order to collect primary data sample were selected conveniently. 60 Delhi based liquor consumers were selected for collecting primary data. Alcohol advertising has the potentialRead MoreThe Walt Disney Company and Disney Management25371 Words   |  102 PagesPART SIX cases 2 THE CULTURAL ENVIRONMENT OF GLOBAL MARKETING O UTL I N E O F CASES 2-1 The Not-So-Wonderful World of EuroDisney— Things Are Better Now at Disneyland Resort Paris 2-2 Cultural Norms, Fair Lovely, and Advertising 2-3 Starnes-Brenner Machine Tool Company: To Bribe or Not to Bribe? 2-4 Ethics and Airbus 2-5 Coping with Corruption in Trading with China 2-6 When International Buyers and Sellers Disagree 2-7 McDonald’s and Obesity 2-8 Ultrasound Machines, India, China, and a SkewedRead MoreDeveloping Management Skills404131 Words   |  1617 Pages10/12 Weidemann-Book Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on appropriate page within text. Copyright  © 2011, 2007, 2005, 2002, 1998 Pearson Education, Inc., publishing as Prentice Hall, One Lake Street, Upper Saddle River, New Jersey 07458. All rights reserved. Manufactured in the United States of America. This publication is protected by Copyright, and permission should be obtained from the publisher prior to any prohibited